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ACTIVATION OPENING SELFRIDGES LONDRES
FOR R.E.M. BEAUTY

For the opening of the REM Beauty corner, Ariana Grande's brand, in London, Sauvage111 establishes strong visibility on strategic and creative media: wild advertising campaigns, customized taxis, OOH billboards, and guerrilla marketing with pedestrian crossings transformed for promotional purposes.
Photo and film by ©Sauvage111